<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Core pages -->
  <url>
    <loc>https://alexbrod.com/</loc>
    <lastmod>2026-03-05</lastmod>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://alexbrod.com/about/</loc>
    <lastmod>2026-02-11</lastmod>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://alexbrod.com/contact/</loc>
    <lastmod>2026-02-11</lastmod>
    <priority>0.8</priority>
  </url>

  <!-- Approach -->
  <url>
    <loc>https://alexbrod.com/approach/</loc>
    <lastmod>2026-02-11</lastmod>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://alexbrod.com/approach/clear-framework/</loc>
    <lastmod>2026-02-11</lastmod>
    <priority>0.8</priority>
  </url>

  <!-- Consulting hub + depth pages -->
  <url>
    <loc>https://alexbrod.com/consulting/</loc>
    <lastmod>2026-02-24</lastmod>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://alexbrod.com/consulting/clarity/</loc>
    <lastmod>2026-02-24</lastmod>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://alexbrod.com/consulting/foundations/</loc>
    <lastmod>2026-02-24</lastmod>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://alexbrod.com/consulting/expression/</loc>
    <lastmod>2026-02-24</lastmod>
    <priority>0.8</priority>
  </url>

  <!-- Cases hub + stories -->
  <url>
    <loc>https://alexbrod.com/cases/</loc>
    <lastmod>2026-02-11</lastmod>
    <priority>0.8</priority>
  </url>
  
  <url>
    <loc>https://alexbrod.com/cases/ai-saas-gtm</loc>
    <lastmod>2026-04-02</lastmod>
    <priority>0.7</priority>
  </url>
  
  <url>
    <loc>https://alexbrod.com/cases/b2b-service-positioning</loc>
    <lastmod>2026-04-02</lastmod>
    <priority>0.7</priority>
  </url>
  
  <url>
    <loc>https://alexbrod.com/cases/b2b-saas-attribution</loc>
    <lastmod>2026-04-02</lastmod>
    <priority>0.7</priority>
  </url>
  
  <url>
    <loc>https://alexbrod.com/cases/b2c-service-ideation</loc>
    <lastmod>2026-04-02</lastmod>
    <priority>0.7</priority>
  </url>
  

  <!-- Writing hub + cluster hubs -->
  <url>
    <loc>https://alexbrod.com/writing/</loc>
    <lastmod>2026-02-27</lastmod>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://alexbrod.com/writing/founder-psychology/</loc>
    <lastmod>2026-02-26</lastmod>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://alexbrod.com/writing/positioning/</loc>
    <lastmod>2026-02-26</lastmod>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://alexbrod.com/writing/brand-expression/</loc>
    <lastmod>2026-02-27</lastmod>
    <priority>0.7</priority>
  </url>

  <!-- Essays (auto-generated) -->
  
  
  <url>
    <loc>https://alexbrod.com/writing/founder-psychology/you-said-you-wanted-pushback</loc>
    <lastmod>2026-03-26</lastmod>
    <priority>0.8</priority>
  </url>
  
  
  
  <url>
    <loc>https://alexbrod.com/writing/founder-psychology/stop-selling-shovels</loc>
    <lastmod>2026-03-23</lastmod>
    <priority>0.8</priority>
  </url>
  
  
  
  <url>
    <loc>https://alexbrod.com/writing/founder-psychology/the-telepathy-delusion</loc>
    <lastmod>2026-03-20</lastmod>
    <priority>0.8</priority>
  </url>
  
  
  
  <url>
    <loc>https://alexbrod.com/writing/positioning/who-is-this-product-for</loc>
    <lastmod>2026-03-11</lastmod>
    <priority>0.8</priority>
  </url>
  
  
  
  <url>
    <loc>https://alexbrod.com/writing/founder-psychology/the-moat-of-giving-a-damn</loc>
    <lastmod>2026-03-04</lastmod>
    <priority>0.8</priority>
  </url>
  
  
  
  <url>
    <loc>https://alexbrod.com/writing/positioning/dont-hide-behind-ads</loc>
    <lastmod>2026-03-04</lastmod>
    <priority>0.8</priority>
  </url>
  
  
  
  <url>
    <loc>https://alexbrod.com/writing/brand-expression/using-linkedin-to-find-early-users</loc>
    <lastmod>2026-03-03</lastmod>
    <priority>0.8</priority>
  </url>
  
  
  
  <url>
    <loc>https://alexbrod.com/writing/positioning/the-cheesecake-factory-problem</loc>
    <lastmod>2026-03-02</lastmod>
    <priority>0.8</priority>
  </url>
  
  
  
  <url>
    <loc>https://alexbrod.com/writing/brand-expression/why-content-feels-like-a-grind</loc>
    <lastmod>2026-02-27</lastmod>
    <priority>0.8</priority>
  </url>
  
  
  
  <url>
    <loc>https://alexbrod.com/writing/founder-psychology/borrowed-convictions</loc>
    <lastmod>2026-02-26</lastmod>
    <priority>0.8</priority>
  </url>
  
  

</urlset>
