Founder Psychology
Essays on the internal work that precedes everything else — clarity, conviction, and the decisions founders keep avoiding. For founders who sense the problem isn't the market.
Made the Road by Walking
Borrowed ground gives you traction. It doesn't give you a road. The cost isn't legal — it's narrative. And narrative, once marked, is expensive to clean.
Read Essay Mar 26, 2026You Said You Wanted Pushback
Surrounding yourself with people who agree feels like momentum. It is the opposite. The psychology behind why founders destroy the very thing they say they want.
Read Essay Mar 23, 2026Stop Selling Shovels, Founders: Stay in the Mine
Smart founders pivot to selling courses the moment they find traction. The psychological trap that drives this, and why the best founders refuse to leave the mine.
Read Essay Mar 20, 2026The Telepathy Delusion
The traits that make founders successful at the start — obsession and control — are often the exact traits that choke the company's growth later. It starts with assuming your team can read your mind.
Read Essay Mar 4, 2026The Moat of Giving a Damn
When Anthropic refused a direct order from the President and lost $200M in contracts overnight, it triggered the largest user migration in AI history. The lesson isn't about AI. It's about what founder conviction actually costs — and what it builds.
Read Essay Feb 26, 2026Borrowed Convictions
When founders borrow the market's language instead of owning their own, everything downstream breaks. Positioning, messaging, team alignment — all of it runs on conviction. And you can't borrow that.
Read EssayThese essays are the thinking. The service is where it meets your company.
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