Alex Brod
I work with founders whose company doesn't match who they are.
For twelve years I worked inside companies, close enough to see why strategies failed. The problem was almost never the strategy.
How I Got Here
For twelve years I was the second head: inside companies, close to founders, helping build marketing, sales, operations. I made presentations. I pitched investors. I hired and fired. I built strategies that were researched, precise, and correct.
And I watched them die.
Not because they were wrong. Because the founder didn't feel them as his own expansion. A strategy a founder doesn't own is just a document. At some point I stopped trying to sell my ideas and started excavating what was already in him. That's when things started to move.
Going independent in 2024, I went back through my client conversations to understand what I'd actually been giving people. What I found: I'd been doing existential work without naming it: helping founders reconnect to the conviction that made them start, so the company could reconnect to why it exists.
How I Think
My background is economics, but I've always thought about economics the way Maslow thought about people: individual psychology first, then how individuals behave in groups, then how those groups interact as markets. The humanistic and existential psychologists I've read for two decades (Rogers, Frankl, Fromm, Maslow) gave me a language for what I was observing inside companies. Philosophy gave me the dialectical patience to sit in tension without forcing resolution. Five years of daily meditation practice gave me the ability to stay calm in rooms where the truth is uncomfortable.
These weren't separate interests I eventually stitched together. They were always one thing. I just needed enough client conversations to see it clearly.
I've worked with founders in B2B SaaS, professional services, consumer apps, and early-stage startups, across Europe and North America.
The Credential Question
I am not a licensed psychologist (psicólogo). I do not provide clinical therapy. I work strategically with healthy founders who are stuck. If you are looking to heal trauma, find a therapist. If you are looking to align your life's work with your identity, let's talk.
If you're a founder who feels this disconnect, let's talk.
Tell me what's been happening. I'll tell you honestly whether this work fits, and if it does, what it would look like.