Start the Conversation
Tell me what you're working on and where it feels stuck. I'll respond within a few days.
What happens next
I'll read what you wrote and respond within a few days, either with where I think the work starts, or an honest note that I'm not the right fit for what you need.
Common questions
Who do you work with? expand_more
Founder-led tech companies post-traction. The product works, the team exists, but the brand feels misaligned with the founder's identity and conviction. I work across B2B SaaS, B2C, DTC, apps, and services. The filter is the situation, not the industry.
What does the work look like? expand_more
It depends on where the misalignment lives. Sometimes it starts with a diagnostic: mapping the disconnect. Sometimes we go straight into positioning, narrative, and brand architecture. The first conversation helps us figure out where to begin.
How much does it cost? expand_more
Engagements start from $10k with a minimum 3-month commitment. The exact shape depends on what's needed. Not every project goes through all three depths. I make exceptions for early-stage startups with an exceptional mission: if the work is right, budget constraints aren't always a dealbreaker. Start with a call.
What if I'm not sure I need this? expand_more
That's common. Most founders I work with knew something was off long before they could name it. The first conversation is free and has no obligation. We'll figure out together whether this is the right move.
How long does it take? expand_more
A clarity diagnostic takes 2–4 weeks. Foundations work runs 6–10 weeks. Ongoing expression partnerships are month-to-month. It depends on where we start and how deep we go.